Category Archives: Weekly Assignment

Assignment 2


Our business and its unique selling point:

Our group will be doing bakery business. For its unique selling point, it will be the beautiful design and regular customer will get a discount. We also intend to do a maid cafe – anime cosplays as waiters and waitresses.

Target customer:

People of all ages. Mostly, teenagers.


What do you think when you hear the word ‘bakery shop’?

  • something sweet and delicious
  • cakes and bread – chocolate cake, egg tart, chicken floss

What do you want to buy at a bakery?

  • birthday cakes – with lots of different designs
  • Secret Recipe style
  • beverages
  • bread

Do you prefer dine-in or take-aways?

  • dine-in with wi-fi
  • more people prefer take-aways




Problems Faced by Huge Company (HarperCollins)


Name of company: HarperCollins Publisher

Type: publisher

Problem faced:  copyright infringement over the digital rights to Jean Craighead Geo

Media Statement:

HarperCollins is suing digital publisher Open Road Integrated Media for copyright infringement over the digital rights to Jean Craighead George’s Julie of the Wolves, a children’s book published in 1972.

HarperCollins filed its lawsuit on December 23. The company says its contract with George, signed in 1971, gives it the right to publish Julie of the Wolves in any format. HarperCollins has sold over 3.8 million print copies of Julie of the Wolves since it was published. “The rights that HarperCollins acquired from George plainly encompass such electronic means of distribution, which is but a technology-enabled variant for how consumers can read the Work,” HarperCollins says in its complaint. The company says it has “the exclusive right to publish George’s children’s novel Julie of the Wolves (herein sometimes “the Work”) “in book form,” including “computer, computer-stored, mechanical or other electronic means now known or hereafter invented” as stated in the original contract.

Furthermore, the contract “does not grant George or any third party the right to publish the Work as an e-book, a right that instead belongs exclusively to HarperCollins.” However, as Publishers Marketplace notes, HarperCollins “have sued only the e-publisher Open Road, for infringement, and not their author George, for breach of contract.” George is 93 years old.

Open Road was founded by former HarperCollins CEO Jane Friedman in 2009. Open Road published the e-book edition of Julie of the Wolves this past October. In a statement, an Open Road spokesperson said, “While we have not seen the complaint and therefore cannot comment, Open Road has been granted the ebook rights by the author and is confident that the HarperCollins claim is without merit.”

In an official statement, HarperCollins’ Erin Crum said, HarperCollins said, “HarperCollins Publishers believes in protecting its exclusive rights. Our contract with Jean Craighead George, the author of Julie of the Wolves, grants us the exclusive digital rights to the book, and Open Road’s e-book edition violates our rights. We intend to take all appropriate steps to protect our exclusive rights under copyright against infringement, in this case and in any instances that might occur in the future.”

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