Assignment 2


Our business and its unique selling point:

Our group will be doing bakery business. For its unique selling point, it will be the beautiful design and regular customer will get a discount. We also intend to do a maid cafe – anime cosplays as waiters and waitresses.

Target customer:

People of all ages. Mostly, teenagers.


What do you think when you hear the word ‘bakery shop’?

  • something sweet and delicious
  • cakes and bread – chocolate cake, egg tart, chicken floss

What do you want to buy at a bakery?

  • birthday cakes – with lots of different designs
  • Secret Recipe style
  • beverages
  • bread

Do you prefer dine-in or take-aways?

  • dine-in with wi-fi
  • more people prefer take-aways




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